CARLOS GARCHITORENA

copywriter

 

About me

  1. I don't know how to ride a bike, but when we're in Japan and a 150-foot tall Gila monster is flattening the city around us, don't remind me
  2. Godzilla is my muse. That terrible tower of radioactive power is the eater of mediocrity and vaporizer of saboteurs and their screams of 'no'
  3. My first 'horror' movie was King Kong. The second was Psycho. I can still remember my fright at the bathroom scene
  4. Although there is plenty of opportunity and work back home (the Philippines), it's more fun to kick ass abroad
  5. The songs I write are often dark and sad (when better to write when sad or ill?), but I'm learning to take the good with the bad
  6. When on road trips, I will always volunteer to be the designated driver (this way, my Cuba Libre goes in the cupholder)
  7. Lexophile=me
  8. Given the possibility of reincarnation, I've always wanted to be a dog. (Learning that bears have six non-retractable claws, however...)
  9. Lizards are cool
  10. I have a list of moratoria when it comes to ad ideas:
  • Saying no
  • Mirror gimmicks where the user has to be aligned to the graphic
  • How-to advertising
  • #137: Fictitious list items
  • Statue of Liberty disappearing/carrying something else/etc
  • Full stops unless absolutely necessary
  • One. Word. Sentences.

Don't hold me to that, me though. I am vulnerable to reason and sometimes intimidation.

To see and download a copy of my resumé, click here.